WATCH: Hallmark Embraces Same-Sex Love for Valentine's Day

Two new advertisements from Hallmark feature real same-sex couples exchanging Valentine's Day cards, and kissing each other.

Dawn Ennis

The Advocate's news editor Dawn Ennis successfully transitioned from broadcast journalism to online media following another transition that made headlines; in 2013, she became the first trans staffer in any major TV network newsroom. As the first out transgender editor at The Advocate, the native New Yorker continues her 30-year media career, in which she has earned more than a dozen awards, including two Emmys. With the blessing of her three children, Dawn retains the most important job title she's ever held: Dad.

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Dawn Ennis

February 04 2016 2:52 PM EST

February 11 2016 9:24 PM EST

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Valentine's Day is 10 days away and the people at Hallmark want LGBT couples to know they're not being left out this year.

New video advertisements featuring real-life men and women in same-sex relationships -- two gay dads and a lesbian couple -- are now playing on YouTube, reported Towleroad.

In the commercials for Hallmark's #CareEnough ad campaign, the dads reveal they fell in love at first sight, as Jason wrote in his card to Robin:

"Within moments of meeting each other we felt we had already known each other for years. Looking back it must have been because I was meeting my best friend and soulmate. Thank you for convincing me that love at first sight truly does exist."

The couple are featured in a 15-second spot as well as another longer "Backstory" video running a little over one minute, in which they kiss, and talk about getting to live out their dream of becoming dads. "We've always wanted a baby," said Robin. "But as two men, it was a complicated, difficult process."

The card company has also released two Valentine's Day videos featuring a lesbian couple, LaParis and Karisia. In her card, LaParis wrote to Karisia: "Of all the people and all the places in the whole wide planet, you are the one for me."