Health Promo 03 (Getty) | Advocate.com
||  News  ||
 
12/03/05-12/05/05

Jaguar, Land Rover ads halted in gay media, Ford confirms

Jaguar, Land Rover ads halted in gay media, Ford confirms

The antigay American Family Association claimed a cultural victory on Thursday and called off its threatened boycott of Ford Motor Co. On Friday, Ford spokesman Mike Moran confirmed to Advocate.com that the company will stop advertising its Jaguar and Land Rover brands in gay publications but insisted it was strictly a business decision.

The Dearborn, Mich., automaker came under fire from the AFA in May for its longtime efforts to increase LGBT workplace diversity and support gay rights causes. Ford has long been a regular advertiser within gay media, including The Advocate, and has donated significant sums to LGBT causes and nonprofit groups such as the Human Rights Campaign.

Threatened with a boycott by the Mississippi-based AFA, Ford and some of its dealers agreed to negotiate, and the AFA announced in June that it would hold off on its planned action. On Thursday, AFA announced the boycott would be canceled altogether.

"They've heard our concerns; they are acting on our concerns. We are pleased with where we are," said Donald Wildmon, AFA’s chairman, in a statement. "Obviously there are still some small matters of difference, as people will always have, but generally speaking, we are pleased with the results—and therefore the boycott that had been suspended [is] now officially ended."

Specific terms of any formal agreement between the AFA and Ford—and whether any such agreement has in fact been reached—remain unclear.

When first contacted, Ford spokesman Moran referred Advocate.com to the AFA statement, suggesting that the company had no disagreement with Wildmon's assertions. In a second conversation he confirmed that the company would no longer advertise Jaguar and Land Rover products in the gay media, saying that the decision was strictly "business."

"In all cases, we review this issue from a business perspective in regards to advertising," Moran said. "Ford, Lincoln, and Mercury [brands] did not advertise in gay publications anyway. At this time, Jaguar and Land Rover will not do so going forward.” He added that Volvo will still advertise in gay publications because the company believes it's an effective strategy for that market.

Detroit carmakers are facing tough economic times across the board, Moran pointed out. On Friday, The Wall Street Journal reported that Ford plans to shut five North American plants that employ 7,500 workers. On Thursday, the company said its total U.S. vehicle sales in November fell by 15%.

Moran would not give further details on any agreement between Ford and the AFA, nor would he confirm that such an agreement existed. “Some months ago we began a constructive dialogue with them, just as we do with all other customers and interest groups," he said. "While we don’t agree on all issues, we expect the dialogue to continue so that we understand each other better.”

According to a list of demands on AFA’s Web site, the organization insisted that Ford and all of its brands stop donating cash, vehicles, and endorsements to gay social activities. This includes donations to pride celebrations and groups such as the Gay and Lesbian Alliance Against Defamation, the Human Rights Campaign, and the National Gay and Lesbian Task Force. AFA says those groups have received contributions from Ford in the past.

Whether such sponsorship deals—in which Ford brands are given visibility by nonprofit groups and at LGBT events in return for donations—will continue, Moran could not say.

Comment on Ford's announcement is expected soon from HRC, GLAAD, and the Task Force over the weekend or early next week, but none was prepared to make a statement by close of business on Friday.

The AFA has said it reserves the right to reinstate the boycott if it feels Ford has not met its expectations. (Advocate.com/Sirius OutQ News)

Reader Comments

These comments are reproduced as written by visitors to this Web site. They have not been edited for content, grammar, or spelling. The viewpoints appearing here are those of the writer, and do not necessarily reflect the opinion or views of advocate.com, The Advocate, or its affiliates.

Be the first to comment on this story.

Back to top

Submit a comment for this story:

*Type your comment here (Required, 1000 characters max.):

*Name (Required): 

*Hometown (Required): 

*E-mail address: (Required, but will not be displayed)

Is this comment for publication? 
Yes   No

Daytime phone number: (Required for print publication only and will not be displayed)

Please enter the words you see in the box, in order and separated by a space. Doing so helps prevent automated programs from abusing this service.

  

If you would like to submit a comment for posting, please fill out the form above. 

All comments submitted via this form are subject to posting or publication. (To send a private letter to an Advocate editor or writer, please use the e-mail button at the top of the page, or use snail mail.) If you would like your comment considered for publication in The Advocate magazine, please include your full name, your city of residence, and a phone number where you can be reached during business hours so that we can confirm your identity. Your e-mail address and telephone number are strictly confidential and will not be shared or used for any purpose other than to contact you about your comment.

See the Contact page for sending comments for reasons other than responding to Advocate editorial and news stories.

Please note that comments sent by fax or snail mail are unlikely to be posted, although they will be considered for publication along with all letters received via e-mail or via this Web page. Comments that chiefly concern Advocate.com content will be considered for posting only on the Web site. The Advocate reserves the right to edit submitted comments for grammar, spelling, obscenities, or libel; we will, however, do our best to preserve the original comment's style and intent. Comments considered for publication in The Advocate magazine may also be edited for length.

More Exclusives
  • Great American Couple
    In an exclusive excerpt from his new book, Hollywood Bohemians: Transgressive Sexuality and the Selling of the Movieland Dream, Brett L. Abrams explores the relationship between Cary Grant and Randolph Scott, who led homosexual lives right under everyone's nose.
  • Mormons Gone Wild
    After one man undresses missionaries for his calendar, LDS Church–owned Brigham Young University strips him of his degree.
  • Constructive Impatience
    Stung by the Warren decision, GLAAD's former executive director Joan Garry offers the Obama transition team some sage advice.
  • Boxer Goes Trans for Eli Stone
    Often perceived as male by confused casting agents, boxer-body builder turned actor Dallas Malloy felt a deep connection to the trans minister she plays on Eli Stone.
  • Mamma Mia! Rises Again
    Meryl Streep and company managed to top Harry Potter and Titanic at the U.K. box office, and now Mamma Mia! is poised to break similar records on DVD. Director Phyllida Lloyd talked to Advocate.com about bringing one of the biggest musicals of all time to the big screen.
  • The Other White Meat
    As one of the subjects of the documentary about the drag pageant circuit, Pageant, opening in select theaters, and one of the contestants on RuPaul's Drag Race, premiering next month on Logo, Victoria "Porkchop" Parker may not look or act like your typical female impersonator, but make no mistake, she is one of the best.
  • The Religious Defense
    In an excerpt from her new book, Bulletproof Faith: A Spiritual Survival Guide for Gay and Lesbian Christians, author Candace Chellew-Hodge incorporates the wisdom of Xena: Warrior Princess to illustrate her theories as to how gay and lesbian people of faith can protect themselves from those who attack their views.
  • Photo Finish
    Did Prop. 8 backlash cause art censorship -- or its reversal -- at Brigham Young University? Could be, as BYU photography student J. Michael Wiltbank found when his contribution to a two-week-long art exhibition -- eight pairs of benign portraits, each depicting an LGBT-identified BYU student alongside a supportive friend -- had been removed.
  • The Divine Miss M.
    Since the death of performer Wayland Flowers in 1988, his over-the-top puppet creation Madame has been seen only sporadically. But with the launch of her new casino tour, Madame is back.
  • Whither NLGJA?
    The leading professional organization for LGBT journalists is facing a crisis that threatens its very survival. In a changing media landscape and a tough economy, how does a small nonprofit live up to its mission and retain members?
  • The Road to Equality
    Barbara Boxer, the U.S. senator from California, understands why her gay constituents are furious over Rick Warren's role in the inauguration -- it feels like Proposition 8 redux.
  • A Call to Action for Barack Obama
    In the wake of the decision by President-elect Barack Obama to select Reverend Rick Warren to give the invocation at his inauguration, Equality California executive director Geoff Kors calls on Obama to live up to his promise of "One America" and prove he is the ardent supporter of LGBT equality he claims to be.
  • Gays Shut Out of Cabinet
    As if the news of antigay pastor Rick Warren's invitation to deliver Obama's inaugural invocation weren't insulting enough to LGBT Americans, we're now hit with the reality that no openly gay people will be seated at the cabinet table to weigh in on the next antigay flap.
  • Wading Your Way Through Hollywood
    Reichen Lehmkuhl switches hats for his second column and leaves the activist at the door as he offers some sage advice for Hollywood hopefuls. Whether you're gay or straight, what Reichen has to say about "talent" puts the business that is entertainment into perspective.
  • The Better Angels?
    President-elect Barack Obama's choice of Rick Warren to give the invocation at his inauguration puts LGBT Americans on notice: While the next four years hold unprecedented promise for our rights, we may sometimes feel forsaken.
  • Stage Doubt, Screen Doubt
    On Broadway, Doubt -- the story of a steely nun facing off against a heroic priest, whom she fixates on for giving special attention to the school’s only black (effeminate) kid -- worked because of a top notch cast and its unique brand of stylized narrative. If only the excellent Meryl Streep and Viola Davis were enough to make the movie work quite so well.
  • People of the Year: Al Gore, Chad Griffin, and Lawrence King
    This week Advocate.com is going to highlight our remaining People of the Year, who range from activists to entertainers, politicians to students. Today we take a look at environmentalist Al Gore, political strategist Chad Griffin, and slain student Lawrence King.
  • Dame Edna's Fond First Farewell
    As Dame Edna prepares to bid audiences adieu with her First Farewell Tour (take that, Cher), she sits down with Advocate.com to talk about her maybe gay son, Michelle Obama's dresses, and her plans for matrimony in America.
  • Push for 'Don't Ask, Don't Tell' Review Gains Steam
    In the last week both Gen. Colin Powell and the Joint Chiefs chairman, Adm. Mike Mullen, have gone on record about reviewing the military's gay ban, leading some D.C. insiders to conclude that the incoming administration has put the wheels in motion behind the scenes.