WATCH: Texas Dad Publicly Shames Son for Bullying Classmate

A Texas father is standing his ground in the face of criticism over his creative way of punishing his son, a fourth-grader, after the boy was involved in several bullying incidents at school.

When traditional disciplinary methods such as grounding and even hard labor had no impact on his son's behavior, Jose Lagares took his son to a busy street corner in Killeen, Texas, Tuesday, and made him hold up a sign that read, "I am a bully. HONK! If you hate bullies."

KCEN reports that Lagares received his fair share of criticism for his decision, which is why he returned to the same intersection Wednesday, carrying his own sign, reading, "I am not sorry!!! Honk 2 Stop Bullying."

Lagares said bullying is a serious issue and that as the parent of a bully, he's committed to putting a stop to his son's behavior.

"I'm not going to allow my child to be someone else's pain," said Lagares. "We don't need another Columbine ... and I refuse for my child to be the cause of that."

Lagares told KCEN that when his son returned to school Wednesday, he apologized, of his own accord, to the student he'd bullied.

Watch KCEN's report below.