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CoverGirl
Recruits Ellen for Ad Campaign
Ellen DeGeneres will join the ranks of supermodels and Hollywood starlets as the newest face for CoverGirl cosmetics, the company announced Tuesday.
Ellen DeGeneres will join the ranks of supermodels and Hollywood starlets as the newest face for CoverGirl cosmetics, the company announced Tuesday.
The Emmy-winner and comedy veteran announced her latest job on her daytime talk show on Wednesday.
"They're putting some lip liner on me -- man, they love lip liner," DeGeneres said Tuesday, showing a behind-the-scenes look of a photo shoot. "[The makeup artist] was just there for lip liner. I am very, very excited about it. It's a very cool thing, I'm honored, and the photo shoot was 'Easy, Breezy, Beautiful CoverGirl.'"
The 50-year-old newlywed's ad campaign is scheduled to hit magazines and airwaves in January.
CoverGirl vice president Esi Eggleston-Bracey called DeGeneres the "quintessential CoverGirl" in a statement. "Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership -- stay tuned for more news." (Michelle Garcia, The Advocate)
