Celebs Lace Up for Kinky Boots 'Just Be' Campaign

Six famous Kinky Boots fans have stepped into the heels of the Broadway musical's new "Just Be" campaign.

"Kinky Boots is about standing up for who you are and what you believe in," reads the hit show's website. "It's about being who you want to be and showing the world what you care about."

Martina Navratilova, Sara Bareilles, Kelly Osbourne, Josh Groban, James Earl Jones, and Mario Batali have all slipped on the signature thigh-high red boots from Kinky Boots to spread the show's positive message and to raise awareness for their favorite charities.

Based on the 2005 movie of the same name, Kinky Boots stars Tony-winning out actor Billy Porter as Lola, a drag queen who saves a shoe factory on the verge of bankruptcy. Written by Harvey Fierstein with songs by Cyndi Lauper, the musical won a total of six Tonys, including Best Musical, Best Choreography for Jerry Mitchell, and Best Score for Lauper.

Check out some "Just Be" campaign images below.

See more campaign images and a behind-the-scenes video on the next page.