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Ralph Lauren Features First-Ever Same-Sex Couple in Ad About Family

Ralph Lauren Ad

The luxury brand used real people and not actors in a new campaign that depicts the diversity of what families can be.

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The luxury brand Ralph Lauren has featured a same-sex couple in one of its ads for the first time, in a video that leans into diversity in depicting images of family.

"Family is like home. It feels like home wherever you are. Family is everything," the voiceover says as the camera cuts to people of various races, ages, genders, and sexual identities.

"It's about laughing and crying and just totally loving each other no matter what acceptance," the ad continues.

The 52-year-old brand, which seeks to reach a younger audience, chose real families to appear in the video that features a female couple, according to Ad Age.

"We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before," Jonathan Bottomley, chief marketing officer of Ralph Lauren, said in a statement.

"We believe that family is one of the most positive forces and powerful unifiers for all of us today," he added, calling the ad a "fresh expression of that idea."

"Family is love. Family is who you love," the voice-over in the ad continues.

Watch the ad below.

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Tracy E. Gilchrist

Tracy E. Gilchrist is the VP of Editorial and Special Projects at equalpride. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.
Tracy E. Gilchrist is the VP of Editorial and Special Projects at equalpride. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.
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