Jonathan Van Ness and Pop-Tarts Join Rainbow Wave of Super Bowl Ads

Jonathan Van Ness is preparing to take your pretzels from "ho-hum to so yum!"

The Queer Eye star is joining the "rainbow wave" of LGBTQ-inclusive Super Bowl ads with a commercial for Pop-Tarts Pretzel, which will air Sunday.

The hair guru, known for transforming lives on the Netflix make-better series, applies this magic to the salted baked good, introducing America to a toaster pastry hybrid filled with either chocolate or cinnamon sugar -- as well as nonbinary representation during football's biggest event.

This year's lineup of Super Bowl commercials is the queerest in history; the LGBTQ media organization GLAAD called it a "rainbow wave" of advertisement.

In addition to Pop-Tarts, brands that will bring LGBTQ representation to America include Sabra, Doritos, TurboTax, Microsoft, Olay, and Alexa.

The upcoming "rainbow wave" has already elicited a right-wing backlash. One Million Moms -- an arm of the hate group American Family Association -- has petitioned to ban Sabra for showcasing drag queens in its ad. In response, GLAAD petitioned One Million Moms, a frequent but ineffectual boycotter of LGBTQ-inclusive ads and entertainment, to call it quits.

Watch JVN's Pop-Tarts Pretzel ad below.