Kellogg's Releases Pride-Themed Cereal With GLAAD

There's some sweet news in the world of cereal.

Kellogg's, in a partnership with the LGBTQ+ media organization GLAAD, has released a Pride-themed cereal called Together With Pride.

Retailing for $4, Together With Pride will be on supermarket shelves in May, just prior to the month of LGBTQ+ festivities. For every purchase, Kellogg's will donate $3 to GLAAD. For the donation to occur, patrons must upload a copy of their receipt to KelloggsFamilyRewards.com.

The 7.8-ounce box is full of a rainbow variety of heart-shaped cereal bites and even edible glitter. Kellogg's famous cereal figures are gathered on the exterior illustration, including Toucan Sam, Tony the Tiger, and the Rice Krispies elves, Snap, Crackle, and Pop.

This is not the first collaboration between Kellogg's and GLAAD. The two groups launched an "All Together" cereal in 2018, timed to Spirit Day, an annual event that fights the bullying of LGBTQ+ young people.

"We believe that all young people and those young at heart deserve an environment where they can grow up to be their best selves," the caption on that box read. "That's why we've joined forces with GLAAD by going purple on Spirit Day to stand up against bullying in all forms, and support a more accepting world for LGBTQ youth."