Anheuser-Busch Boss in Hot Seat Over Dylan Mulvaney, LGBTQ+ Rights

Despite recent controversies, Anheuser-Busch CEO Brendan Whitworth says the company is committed to the LGBTQ+ community. Whether the transgender influencer marketing campaign was a mistake was not directly addressed by him during an interview on CBS Mornings.

Whitworth noted that, ultimately, the responsibility for the controversy surrounding Dylan Mulvaney’s Instagram promotion with the beer giant lies with him.

“One thing I’d love to make extremely clear is that impact is my responsibility, and as the CEO, everything we do here I’m accountable for, he said.

“It’s been a challenging few weeks,” he explained. “I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive. And Bud Light really doesn’t belong there. Bud Light should be all about bringing people together. And there’s an impact on the business, and I think that’s publicly covered on Bud Light specifically.”

Right-wing extremists took offense at Bud Light’s partnership with Mulvaney, for which the influencer made one post on Instagram where she unveiled personalized Bud Light cans with her face on them. They were only promotional items and were not produced widely.

Those on the right got so upset at the brand for affirming a trans brand representative that they began boycotting the company. Singer Kid Rock went so far as to shoot up cases of Bud Light with an assault rifle, a video of which he posted online.

Trending stories

Joe Biden has tied the record for most LGBTQ+ judges confirmed in federal courts

Cowboys & Queens U.S. tour by Jane Hilton: A modern American dream

Katseye’s Lara Rajagopalan comes out, says she's 'half fruitcake'

From rock legends to Pride flags: Discover the vibrant LGBTQ+ scene in Asbury Park

Pride journey Walla Walla: An LGBTQ+ wine, food, and adventure getaway

Meet the cast of new lesbian dating show 'You Hauled'

France becomes world’s first country to enshrine abortion rights in constitution

Nathan Lane: Laugh through the 'dictatorship' with 'Mid-Century Modern'

Gerald Garth is keeping people of color happy and healthy through trying times

Nathan Lee Graham wants 'Mid-Century Modern's queer viewers to 'lean into the joy'

SFAF's Dr. Tyler TerMeer says he'll continue to fight for health care for all

Elon Musk uses burner accounts on X, doesn’t fact-check: report

Alan Cumming jumps for joy after major 'Avengers: Doomsday' casting news

Discover the power of Wellness in your life

All 6 rogue Mississippi cops got long prison sentences in 'Goon Squad' torture of 2 Black men

Season 4 of The Switch on resilience & radical self-love returns this spring

Discover why chic Costa Navarino is Europe's luxury getaway

Matt Bomer, as a 'Mid-Century Modern' ditz, can finally 'experience queer joy'

Where to stay in LGBTQ+ Ireland: Castles, domes and luxury retreats

Trump's orders prompt CDC to erase HIV resources

Olly Alexander's sexy new album 'Polari' is inspired by cruising & intimacy

Everything we know about Austin Wolf's arrest, court date & what happens next (updated)

How climate disasters hurt mental health in young people

In 'Mid-Century Modern,' the 'gay Avengers' assemble for needed comic relief

Kelly Marie Tran says all of her roles are queer — including her latest in 'Control Freak'

• 0
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8

Whitworth responded to a question about whether the company would do this campaign over again.

“There’s a big social conversation taking place right now, and big brands are right in the middle of it, and it’s not just our industry or Bud Light. It’s happening in retail, happening in fast food. And so for us what we need to understand is — deeply understand and appreciate is — the consumer and what they want, what they care about and what they expect from big brands.”

Recently right-wing radicals focused on Target, Chick-fil-A, and Cracker Barrel for either supporting the LGBTQ+ community explicitly or having departments focused on diversity, equity, and inclusion.

Whitworth wouldn’t directly answer whether he believed that the promotion with Mulvaney was a mistake.

“As we move forward, you know, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure that we do right by our employees, take care and support our partners and ultimately make an impact in the communities that we serve,” he said.

The CEO also wouldn’t address donations by Anheuser-Busch to anti-LGBTQ+ politicians, and he pivoted in response to a question about the company’s stance on queer rights.

“We support politicians that support our business, and when we say that, we talk about things like — things that work for the industry, allow us to grow the business, allow us to employ more people, and really help drive the economy,” Whitworth said.