Billy Eichner, Paul Rudd, & 'Wild Lesbians' Hit the Street for Bros

Billy Eichner is back with a new Billy on the Street to promote his movie Bros with help from Paul Rudd and, as Eichner says, "a pack of wild lesbians."

Eichner stops various New Yorkers in hopes of extracting a promise to see the gay rom-com, which opens September 30. All the main roles are played by LGBTQ+ actors.

In the video, the first edition of Billy on the Street in three years, Eichner seeks to persuade passersby to tell "famous and beloved straight man" Rudd that they'll go to the film. The pair -- and the "wild lesbians" joining Eichner in the latter part of the segment -- have varying degrees of success.

One man appears put off when Eichner tells him there's a lot of gay sex in the movie. One woman turns Eichner away by saying "I'm sorry," to which he responds, "I'm sorry I'm not Florence Pugh!" When Rudd stops to admire another woman's eyeglasses, Eichner is eager to move on, saying he's got a movie to sell. At another point, Rudd lifts a man off his feet to supposedly carry him to the theater. But some people agree to Eichner's request to scream that they'll see Bros.

Bros centers on a romance between Eichner's commitment-phobic Bobby and Luke Macfarlane's Aaron. Others in the case include Amanda Bearse, Harvey Fierstein, Bowen Yang, Ts Madison, Symone, Miss Lawrence, Guillermo Diaz, and Guy Branum. Director Nicholas Stoller collaborated on the screenplay with Eichner. It's the first queer rom-com green-lit by a major studio, in this case Universal.

Eichner has been vocal about lack of LGBTQ+ representation in mainstream Hollywood films. "I think it's important that before we got one movie about a gay couple, we got two movies about a talking hedgehog," he said sarcastically at this year's CinemaCon event in Las Vegas.

Watch the trailer for Bros below.