Media
Fox News Is Changing Its Slogan, and Twitter Can't Stop Laughing
The popular conservative news channel is going through a rebranding of sorts.
June 15 2017 3:10 PM EST
June 15 2017 10:44 PM EST
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The popular conservative news channel is going through a rebranding of sorts.
The days of Fox News being "fair and balanced" are no more.
To many on the left, the slogan never quite rang true anyway.
And because the iconic slogan has been mocked so heavily and is intrinsically tied to Roger Ailes, the recently ousted Fox News CEO and founder, executives felt it was time for a change.
The slogan now being pushed is "Most Watched. Most Trusted."
\u201cFox News from "Fair & Balanced" \n\nto "Most-Watched. Most Trusted"\n\nhttps://t.co/tsNm8M38S2\u201d— Michael Del Moro (@Michael Del Moro) 1497464119
According to New York Magazine, which broke the story, it marks a huge shift for Fox News. When Ailes launched the network in 1996, he chose the "Fair & Balanced" pitch because of the appearance it gave viewers of giving consideration to both sides.
But behind the scenes, Ailes made sure the content skewed heavily to the right. "If you come out and you try to do right-wing news, you're gonna die. You can't get away with it," Ailes is quoted as having once told a reporter.
\u201c"The slogan was Ailes\u2019s cynical genius at its most successful" https://t.co/Kt9DAgfqBy\u201d— Brian Tashman (@Brian Tashman) 1497463738
Twitter reacted with a bit of shock:
\u201cJUST IN: Fox News drops "Fair and Balanced" slogan: report https://t.co/e7eFUMGLRn\u201d— The Hill (@The Hill) 1497465785
But ultimately agreed with the decision:
\u201cFox News finally ditches the \u201cFair & Balanced\u201d slogan. It was always more of a wink-and-nod to followers anyway. https://t.co/SSHrB532LR\u201d— Andrew Kirell (@Andrew Kirell) 1497464830
\u201c@thehill I can't count the levels of irony here. And yeah I think this counts as actual irony.\u201d— The Hill (@The Hill) 1497464883
New slogan or not, Fox News has assured viewers the content won't change. Which raises the question:
\u201cIf a fig leaf falls in a forest and no one is around to hear it, does it make a sound? https://t.co/smvjLrKWkZ\u201d— Keith Olbermann (@Keith Olbermann) 1497463854
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