6 Photos of the Rainbow Flag Serving Its Original Purpose

In a time when the rainbow flag is being co-opted by corporations to sell everything from tennis shoes to razors, it is nice to see the flag being used again to represent the compassion and power of the LGBQT community.

The "Thrown Out Flag" is an initiative to bring awareness to the staggering fact that 40% of teens who come out to their parents are thrown out of their homes. Saatchi & Saatchi Wellness and Calvary-St. George's Parish in Chelsea created the "Thrown Out Flag" campaign in support of the church's Out Not Down non-profit outreach program that helps LGBTQ homeless youth find the resources they need, like housing, counseling, and healthcare.

A short film on the campaign can be found here.

The moving photographs of teens wearing the tattered pride flags made of discarded fabric were taken by a LGBTQ ally teen and have been featured in a prominent media buy across the country and a large billboard in New York's Times Square.

Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Directors: Scott Carlton, Carolyn Gargano
Associate Creative Director: Purvi Naik
Art Director: Nell McGuire
Senior Production Manager: Linda Ellis
Account Director: Anjali Abraham
Digital Art Director, Designer: Lauren Chan
Copywriters: Kip Langton, Oliver Adriance
Junior Art Director: Nam Do
Photographer: Luke Gargano
Assistant Photographer: Erik Brambila