WATCH: Katy Perry and Madonna Stand Up for LGBT Russians With #GayPropaganda

With the Sochi Olympics fast approaching, Katy Perry and Madonna have combined their star power to bring attention to the increased violence LGBT people in Russia are experiencing since the country's government passed legislation banning so-called gay propaganda.

Ending Perry's month-long guest curation of Madonna's Art for Freedom initiative -- a global digital initiative committed to bringing awareness to human rights violations -- she and Madge have premiered a new digital movement though a series of PSA videos proclaiming: (We Are) #GayPropaganda.

According to a recent press release, the new initiative "seeks to redefine 'gay propaganda' by asking LGBT communities and their allies around the world: What does #GayPropaganda look like to you?"

Join the movement by uploading projects of your own to Artforfreedom.com, or spread the word through social media with the hashtag #GayPropaganda.

"I am so fortunate to have the freedom to express myself through music," Perry said in a press release. "I believe that 2014 can be a year of great social change. Together we can all stand up for human rights. Join the conversation, and let your art be your voice."

Watch the third video in the series, "The Peace Sign," below, which was inspired by recent images of violence against the LGBT community in Russia.