Human Rights Campaign Has a Message for CPAC's Grindr Users

The Human Rights Campaign is trolling the Conservative Political Action Conference.

The LGBT rights organization apparently released a location-based ad on the gay hookup app Grindr. It was targeted around Oxon Hill, Md., near Washington, D.C., where the conference is taking place.

"Attention: CPAC attendees, you can't be with us in the hotel room and against us in the CPAC ballroom," the ad read, which, in this context, would be a message for LGBT or closeted conservatives promoting an antigay agenda.

Raymond Braun, a gay activist and YouTube personality, shared the ad on Twitter Saturday, remarking, "Wow. This is very clever marketing." It was also shared widely on Reddit.

Previously, Grindr reported a surge in user activity near the Republican National Convention in Cleveland last year. The company told Broadly that these users constituted an "over-representation of white males."