WATCH: NOM Ad Says N.C. Marriage Equality Is All Sen. Kay Hagan's Fault

A new TV ad from the antigay National Organization for Marriage lambastes Democratic U.S. senator Kay Hagan of North Carolina because she voted to confirm the federal judge, Max Cogburn, whose ruling brought marriage equality in her state -- even though all other senators present approved his confirmation as well.

"Same-sex marriage has been imposed by a federal judge handpicked and confirmed by Kay Hagan, without voters getting our day in court," says the ad, released Tuesday and running throughout the state. "Kay Hagan and her judge betrayed us. Send them a message. Vote Thom Tillis for U.S. Senate."

Tillis, a Republican, is currently speaker of the North Carolina House of Representatives, and in that capacity is appealing a different federal judge's ruling that also found the state's marriage ban unconstitutional. That judge, William Osteen, allowed state legislative leaders to intervene in the case and appeal his ruling, while Cogburn did not. The North Carolina attorney general has ceased defending the ban.

In calling Cogburn "Kay Hagan's judge," the ad ignores that he was confirmed by a 96-0 vote in the Senate in 2011, as The Huffington Post notes. What's more, North Carolina's other U.S. senator, Republican Richard Burr, effusively praised Cogburn in his 2010 confirmation hearing. "He is an excellent choice and I believe will be a great addition to the court," Burr said at the time.

NOM also sent out an email to supporters Tuesday, HuffPo reports, seeking donations to "take down liberals like North Carolina Senator Kay Hagan for trashing her own voters by supporting judicial tyranny and the redefinition of marriage." The organization plans to spend $200,000 in an effort to defeat Hagan and another Democratic U.S. senator, Mark Pryor of Arkansas, even though the latter has not endorsed marriage equality.

Hagan's race "is one of the tightest in the nation," HuffPo points out, with Hagan having the support of 44 percent of voters and Tillis 42 percent in an average of recent polls.

View NOM's anti-Hagan ad below.