Voting Yes to Irish Marriage Equality? Enjoy a Free Ride to the Polls

Popular ride-sharing app Uber isn't willing to take a back seat to tomorrow's historic vote on marriage equality in Ireland.

That's why the company is offering free rides to and from the polls as Irish voters decide whether or not the country will become the first on the planet to enact the right to marry for same-sex couples by popular vote.

"Uber is a passionate supporter of equal rights for everyone in our community," Uber's local Ireland blog announced on Monday. "This Friday we have the opportunity to make history in Ireland, and to ensure our constitution reflects everyone's right to equality."

The world's biggest, some say baddest, and most highly valued publicly traded ride-sharing app says it wants Irish voters to take action by voting for a new Ireland tomorrow at the polls.

"You've got a chance to change things, get out and do it," the blog post continues.

Uber's free-ride-to-the-pols promotion is valid on referendum day (May 22) from 7 a.m. to 10 p.m. local time, according to Uber's blog. Users wanting to take advantage of the promotion should enter the code Uber4Equality. The trips may be valued at up to EUR15 each.

Uber has been often criticized, for everything from its "surge-pricing," to allegedly employing the occasional homophobic driver, to assertions that the service lacks a sufficient number of disabled-friendly vehicles.

But for the moment, the company has clearly aimed its free rides on election day toward the "yes" vote on the freedom-to-marry referendum -- and is putting its money where its mouth is by making sure voters can get to the polls.

Uber isn't the only ride-sharing app mobilizing to get voters to the polls. Hailo is offering free taxis to the polls from 11 a.m. to 4 p.m. -- and riders in Dublin might even see themselves picked up by Hailo's rainbow-hued taxi as part of the company's #Drive4Equality program.