WATCH: Ben Cohen Strips for Charity Calendar Shoot

Ben Cohen strips, works out, and continues his tireless work as a straight ally with a provocative new photo shoot for a calendar that will benefit his anti-LGBT-bullying foundation.

In July the former rugby superstar told the U.K.'s Gay Times that he chose to support gay causes after he retired because he was "in a privileged position. I had a great following in the gay community so I started breaking down those stereotypes when I was still playing rugby. And it got to a point where I decided I wanted to do something more, which is when we set up the foundation. But I didn't realize how powerful retiring for a cause would be."

Proceeds from his 2013 calendar will go to the Ben Cohen StandUp Foundation, which aims at combating homophobia and antigay bullying.

Watch the video below.